Recruitment marketing drive to attract skilled labour

Recruitment marketing drive to attract skilled labour

10 December 2021

On the back of unprecedented population growth, a new recruitment program showcasing the region as a great place to live, work, play and stay encourages potential residents to make Southern Downs home.

Launched this month through the Southern Downs Industry Partnership Recruitment Marketing Program, Southern Downs Regional Council has partnered with Connect Allied Health, Grove Juice and Granite Belt Brewery and Retreat to increase the region’s population and attract skilled labour.   

The Regional Australia Institute’s Regional Movers Index recently reported a 44% growth in annual migration, making Southern Downs one of the top five local government areas by annual growth in migration and Mayor Vic Pennisi said the region is on the cusp of major growth.

“This is an exciting time for the Southern Downs and as we enter a period of unprecedented growth, Council’s focus remains on residential attraction,” Mayor Pennisi said.

“This pilot program helps address the immediate issue of critical workforce shortages in the region by supporting our local businesses who can face difficulties recruiting new employees.

“This program allows us to work alongside and empower local businesses with the tools they need to ensure their own success.

“This is a great time for people to be considering a move to the Southern Downs and this program has helped ensure our region stays front of mind for potential new residents.

“On the Southern Downs, our locals enjoy the benefits of a rural lifestyle with the reassurance of high quality infrastructure, medical facilities, professional services, national brands, public transport and NBN, all with major cities on our doorstep.

“The Southern Downs is indeed a great place to live, work, play and stay.” 

New video can be accessed here:

Each business involved in the program received a toolkit to support and enhance their recruitment marketing, including a suite of videos and photos, as well as an individual recruitment marketing strategy.

To assist with Council’s ongoing residential attraction activities, a new digital landing page has also been developed,, providing quick and accessible information for potential new residents. 

Want to know more? Interested businesses can contact Council’s Economic Development team via email at

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