Visitor Numbers See Massive Increase
Visitor numbers in the Warwick Visitor Information Centre have increased by 28% across the last three months compared with the same period last year.
The recent April to June period saw over 3,836 people visit or phone the Warwick Centre, which moved to the central location of Town Hall earlier this year.
June saw a massive increase of 56%, with 1338 visitors during the month, compared with 859 last year.
Southern Downs Regional Council Portfolio Councillor Regional Promotion, Tourism and the Arts Rod Kelly said he is thrilled with the increase.
“The numbers are pleasing and prove that the new location of the Information Centre is working extremely well for our visitors,” Cr Kelly said.
“The volunteers at the Centre feel connected and safe in the main street and continue to have great input into the layout and function of the Centre.”
“We’ve recently welcomed a good number of new volunteers in both the Warwick and Stanthorpe VICs. Our volunteers do a stellar job for our visitors, and the whole tourism industry on the Southern Downs and Granite Belt.”
The Stanthorpe Visitor Information Centre (VIC) numbers have also been strong, but with a more modest rise of 32 visitors over the three month period April to June this year.
In the three month period April – June, 2016 there were 6369 visitors through the Stanthorpe VIC and in the same three-month period in 2017, the centre hosted 6401.
Southern Downs Regional Council Mayor Tracy Dobie said these numbers also reflect the great success of recent events in the region.
“Morgan Park has had record crowds for polocrosse and car racing, Snowflakes in Stanthorpe enjoyed record crowds and we are seeing more and more special interest groups, especially car clubs, visit our region.”
“The Southern Downs Regional Council is committed to supporting the Tourism industry and we’re looking forward to hosting our Tourism Forum on 18 July as another step in the right direction,” Cr Dobie said.
The forum will cover themes for future marketing campaigns, strategies to improve the visitor experience and the business assistance the industry needs from Council’s Economic Development Unit.